Delta Air Lines has once again soared to new heights, renewing its multi-year partnership with the Atlanta Hawks just in time for the 2025–26 NBA season. As the Official Commercial Airline of the Hawks and State Farm Arena, Delta continues to elevate fan experiences both on and off the court, offering a blend of exclusive rewards, in-arena perks, and premium access.
Enhancing Fan Experiences with SkyMiles Rewards
One of the standout features of this renewed partnership is the integration of Delta’s SkyMiles program with Hawks home games. SkyMiles members can now unlock special rewards by checking in via the Hawks and State Farm Arena mobile app. These rewards include upgraded seating, unique on-court experiences, and exclusive merchandise giveaways.
This initiative represents a win-win scenario: fans get memorable experiences, while Delta reinforces loyalty among its frequent flyers, making every Hawks game more than just basketball.
Delta Day: Celebrating the Partnership
To kick off this collaboration, Delta will host Delta Day at State Farm Arena on October 25, 2025. The event will feature giveaways such as co-branded luggage tags for the first 5,000 fans entering the arena. Selected SkyMiles members will also enjoy upgraded lower-bowl tickets, giving them premium views of the game while celebrating the exciting partnership.
Delta Day is more than a celebration; it’s a statement about Delta’s commitment to its customers and the Atlanta community.
The Delta SKY360° Club: Courtside Luxury
Delta continues to maintain naming rights to the exclusive Delta SKY360° Club at State Farm Arena. This premium area offers all-inclusive food and beverages for courtside ticket holders, ensuring that fans enjoy luxury and comfort while watching the action unfold.
For many attendees, the Delta SKY360° Club has become a hallmark of the Hawks’ home game experience, blending sports, hospitality, and first-class service into one unforgettable package.
In-Arena Branding and Exclusive Access
Beyond SkyMiles rewards and premium clubs, Delta’s partnership brings noticeable changes to the arena itself. The Delta branding is prominently displayed throughout State Farm Arena, including the Diamond Deck 3 entrance and the Delta Fly-Through Lanes, providing fans with exclusive and expedited security access.
These touches not only enhance the fan experience but also highlight Delta’s commitment to integrating its brand into memorable in-game experiences.
Commemorating Delta’s Centennial Year
In celebration of Delta’s 100th anniversary, Hawks leadership presented Delta CEO Ed Bastian with a customized No. 100 jersey. This gesture symbolizes a century of Delta’s dedication to innovation, customer service, and community engagement—values that now extend to basketball fans across Atlanta.
A Partnership That Benefits the Community
This extended partnership is about more than just branding; it’s about community engagement and memorable experiences. From exclusive game-day perks to luxurious seating options and SkyMiles integration, Delta’s collaboration with the Hawks strengthens the connection between fans, the team, and the airline.
It’s a strategic alignment that ensures both brands continue to grow together while offering fans experiences that go beyond the court.
Final Thoughts
Delta Air Lines’ renewed partnership with the Atlanta Hawks sets a high bar for fan engagement in the NBA. Through SkyMiles rewards, premium club experiences, in-arena branding, and special events like Delta Day, the airline continues to show that its commitment to excellence extends far beyond the skies.
For Hawks fans, Delta’s involvement means more than just sponsorship—it’s an opportunity to enjoy the NBA in style, comfort, and with a touch of Delta’s signature hospitality.
For more information on Delta’s partnership and to explore exclusive perks like the Delta SKY360° Club, visit StateFarmArena.com.
